Office No A-3-5, Amrita Sadan CHS, Nerul West, Sec - 22 , Navi Mumbai - 400706

Unit of Creative Graphics ( Navi Mumbai )

Backlinks and Why are they Important

Backlinks are links from one website to a page on another website. Google treats backlinks as “votes” for a specific page. Webpages that have more backlinks, tend to have high organic rankings in search engines.

Creative Digilabs, Nerul, Navi Mumbai, thrives on making a higher number of backlinks for its client’s websites.

These backlinks help with the following 3 things:

1) Rankings

Google considers backlinks as a “vote of confidence “. If you have more votes on your webpages, there is a higher chance of getting top rankings for relevant search queries. The number of backlinks from unique websites correlates strongly with organic search traffic.

2) Discoverability

Search engines, locate new content by revisiting pages, they are already aware of, just to check for new backlinks. If you get backlinks from popular pages, it helps discover your content faster, as search engines visit popular pages more frequently than unpopular pages.

3) Referral Traffic

The utility of backlinks helps people to point to useful resources. Thus the reason, why they are clickable.

A click on the link to your website amounts to vote and generates referral traffic.

What makes a good backlink? 

According to Creative Digilabs, Nerul, Navi Mumbai, the following are some of the many attributes that contribute to the quality and utility of a backlink.

a) Relevance

Google gives importance to relevant backlinks, because, the probability of people clicking on relevant backlinks is more. Even, Google’s “reasonable surfer” patent mentions this.

For eg: If an electrician has backlinks from 2 pages, one about, weather conditions and one about, electrical cables, wires, how to avoid short circuits, etc, chances are, the latter is most relevant and valuable.

The idea also relates to a domain level

For eg: Readers of are more likely to click on a link which refers to an electrician’s website, than readers of

b) Authority

Strong webpage backlinks are more likely to transfer high “authority” than those from weak ones.

Page-level authority and organic traffic have a clear relationship.

Authority is split equally between all outbound links on a web page. This is stated in Google‘s original patent, as well. If you have backlinks from 2 pages having more outbound links, than the other, then, all else being equal, the page link with fewer outbound links transfers more authority.

Last, but not least, internal backlinks also contribute to a page’s authority.

Creative Digilabs, Nerul, Navi Mumbai, gives utmost importance to creating backlinks for its clients, to generate more organic traffic.

Leave a Comment

Your email address will not be published. Required fields are marked *